Sunday, January 24, 2010

Fashion Forward + Socially Conscious

Ofina is abuzz with activity!

We have been hard at work since last fall putting together a line for Eddie Bauer. This order has given Ofina an opportunity to work with The Andean Collection, a fair trade company that is both fashion-forward and socially conscious. To stay true to its ethical principles, we've gone to great lengths to research and source our materials and manufacturer.

The result: exotic necklaces designed by Ofina and crafted by Quichua woman in Ecuador who, through The Andean Collection, are paid fair wages for their work.

In Ecuador, the red acai and pambil palm necklaces hang precariously in one of the artisan's homes. The necklaces are also available in blue and green.

Here in San Francisco, this order has us celebrating a few firsts. For starters, we are thrilled to note that with 5,000 necklaces shipped nationwide, this Eddie Bauer order is our biggest ever. The boxes took over our store!

This project also gave us the unique opportunity to stretch our creativity, work with new people and exotic materials. We are excited to continue work with our new partners in Ecuador as we extend the Eddie Bauer line even further this spring.

To see our work with Eddie Bauer, click here